I didn't set out to build a supplement company. I set out to fix my mornings... and then my nights.

For years I ran on the wrong things. Energy drinks until my hands shook, something to come back down, nothing that actually held me steady. I kept waiting to feel good, but nothing ever worked.

Sibi started as a question I couldn't put down. What would it feel like to wake up clear, and let the day go easy at night, without borrowing from tomorrow to do it?

So we went and found the people who actually study this. We read the papers. We left out the filler, the sugar, the things that look good on a label and do nothing for you. Every ingredient in here earned its place — or it isn't in here.

This is the routine I wanted for myself. Sunrise to steady the morning. Sunset to set it down at night. A ritual, not a shortcut.

If it does for you a fraction of what it's done for me — that's the whole thing.

Thank you for being here early. It means more than you know!!!